Notre marché Un marché en plein mutation
A historical target: CAC 40 corporations
Since 1999, COMIRIS has targeted the sectors of industry, luxury, banking, insurance and the public sector.
- Combined offering
- Infrastructure, videoconferencing, audiovisuals, expert services
- Specifics
- High demand for support services (reception service, training, technical support...)
A flourishing target since 2008: SMB
SMB (Small and Middle Business) is an expanding market with very high potential, due specifically to the increase in the provision of videoconferencing solutions for SMB and a cut in prices.
Combined offering
Combined offering
-
Terminals, audiovisuals, infrastructure, PC videoconferencing
Specifics
- Distinct preference for Saas mode (no investment)
- Several constraints linked to price and lack of knowledge which require genuine efforts to change
Indirect sale
COMIRIS sells its solutions and expertise to audiovisual developers which don’t have the skills or certification to target the end customer themselves, or purchase directly from the manufacturer.
Specifics
- Need for customised support, in terms of both sales and technical teams
COMIRIS has been able to develop its own market which has in effect changed from a niche market for which usage was mainly professional, to a mass market open to the general public.
